Pay-Per-View is an important source of revenue far the cable television industry. The challenge is in launching this new service in a customer-friendly manner over a wide variety or system architectures.
The answer can be found by taking advantage of an existing customer accepted technologies: the telephone, 52% of the homes in America have an in-home telephone; this with the cable television industry's use or addressable converters, provides the solution,
Both of these existing technologies, the telephone and the addressable converter, can be merged together an a statewide basis to become a law cast and reliable means of implementing a statewide ANI based IPPV network.