Launching A Statewide ANI Passing Impulse PPV System (1988)

By David A. Woodcock, Larry K. Moreland

Pay-Per-View is an important source of revenue far the cable television industry. The challenge is in launching this new service in a customer-friendly manner over a wide variety or system architectures.

The answer can be found by taking advantage of an existing customer accepted technologies: the telephone, 52% of the homes in America have an in-home telephone; this with the cable television industry's use or addressable converters, provides the solution,

Both of these existing technologies, the telephone and the addressable converter, can be merged together an a statewide basis to become a law cast and reliable means of implementing a statewide ANI based IPPV network.

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