ANI- Strategically Attractive But Can It Handle Impulse Pay-Per-View (1986)
By William A. Frezza, General Instrument Corporation
Many issues must be considered by cable operators making a decision between an Automatic Number Identification (ANI) base approach to pay-per-view and a store and forward based approach. These include initial capital outlay, ongoing transaction costs, ease of use and its impacts on buy rates, security, compatibility, availability, third party dependency, head end and billing system load limitations, and telco peak capacity. This paper briefly analyzes one and only one of these issues – can the local telephone office, utilizing ANI, handle the peak load generated by a successful impulse pay-per-view business.
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