ANI As A PPV Ordering Tool (1988)
By Jefferson Corbett and Glynda Caddell, Business Systems, Inc.
The Cable Television Manager searches for ways to make Pay-Per-View profitable in his cable system; higher penetration at a lower cost per order is his dream. Automatic Number Identification has answered this call with a easy to use, low cost, 24 hour a day method for subscriber ordering. This can reduce the number of CSR's and business phone lines needed, and provide cost effective "impulse" ordering without the need for thousands of dollars of specialized equipment.
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