Pay-per-view is currently viewed as an important new source of revenue for cable systems. There are several technological approaches to the problem of order taking, among them is the use of Automatic Number Identification (ANI) based technology. ANI information: called and calling telephone numbers, identifying event and subscriber, are passed to the cable system headend where a system controller processes. the impulse transactions and authorizes subscriber addressable converters in real-time without additional in-home hardware using rotary or touch-tone telephones.