Automation Opportunities for Subscriber Management in Cable Television (2018)

By Greg Nicholson, NuTEQ Solutions, provider of GOCare

The lifecycle of a subscriber relationship is composed of identifiable and controllable interactions.

Automation models can incorporate all events that compose the experience through a comprehensive business logic and ontology. Systems can elicit or preempt subscriber behaviors through defined measures designed to control outcomes. This paper describes the promise of automated subscriber management (ASM), the migration process, system design considerations, target outcomes and results of operator implementations. ASM can deliver improved customer satisfaction and retention, remove costs, promote and deliver service enhancements. Properly designed and implemented, an automated platform will continuously improve cable operator performance.

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