Big Data: Capitalizing On Untapped Knowledge (2013)
By Marthin De Beer and Kip Compton, Cisco Systems, Inc.
Immense stores of information essential for effective, efficient and profitable decisions are distributed throughout today’s cable plant. Most of it is untapped, under-used or useless because there are no collection, selection and visualization tools to help assess its value. Yet every day, cable operators could leverage Big Data to solve a myriad of problems—from distribution plant issues and capacity planning to improving the customer experience and deriving higher revenues from effective advertising.
This paper: * Outlines Big Data, * Provides examples of Big Data archtectures, * Describes sources of Big Data in existing systems, * And explores Big Data’s relevance for cable operators.
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