Applications Of Big Data Analytics To Identify New Revenue Streams & Improve Customer Experience (2013)

By Anukool Lakhina and Brennen Lynch, Guavus, Inc.

Cable Operators have an unprecedented opportunity to leverage an existing asset (big data) to better understand subscriber behavior, improve quality of experience (QOE) for their subscribers, and generate new revenue streams.

The challenge so far has been to address the rapidly growing rates of data volumes, which are inturn being driven by the explosive rise of IP content, tablets & smartphones, sensors and M2M technologies. In order to harness this “big data”, operators need to more effectively draw out correlations and insights that have genuine actionable impact to customer experience, revenue, and operations, while simultaneously maintaining day-to-day operational requirements.

Communication service providers (CSPs) therefore need solutions to utilize existing network assets more efficiently.

This paper demonstrates how CSPs can tangibly leverage their data assets to drive business value with three applications of big data analytics: IP Video/CDN operations, High Speed Data operations, Customer Care & Network operations

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