Spending decisions in cable today are complex. Long gone are the days of prioritizing OPEX over capital or purchasing via simple volume related discounts. Capital is now under an intense microscope. This paper presents a way to strategically and logically determine the optimal purchase price that will minimize the total cost of ownership, identify ways to drive efficiency into a workforce by identifying the proper division of labor and it will make way for the possibility of technological innovation through a ‘creative destruction’ process that will enable long-term growth.