Media Asset Management: The Need, The Choices, The Pay-off (2001)

By Wendell Bailey, Dr. Peter Smith, NBC

NBC, as a media production and distribution company has for some time been concerned about the need to make its various media assets secure as well as easily and economically available to those in its operating groups who have a regular need to access it. In this paper, It is our intention is to lay out most of the operational and technical issues that need to be considered by any media asset owner. The MAM system described is a digital content management system for use in broadcast production and archiving. The details are the result of a 12-month study of NBC’s needs and capabilities.

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