Targeted Advertising In Linear Television (2018)

By Srinath V Ramaswamy, Comcast

Advertising in video is an important business segment of the cable industry, and especially targeted advertising. In this paper, targeted advertising architectures deployed for linear television are discussed.

First, we discuss the architecture successfully deployed for the legacy devices followed by the architecture for IP-based devices. In the case of the solution for legacy devices, linear video and targeted ads were delivered over QAM whereas in the case of IP-based and hybrid QAM-IP devices, linear video was delivered over QAM and targeted ads over IP. This is followed by the architecture for targeting advertising for linear television over IP. Finally, detailed are challenges faced with seamlessly splicing MPEG transport streams and their possible resolutions. It is important to note that when service providers use set-top box data to deliver relevant programming and advertising to customers, they do so without disclosing personally identifiable information about customers to programmers or advertisers. Comcast collects and uses data in accordance with our privacy policies and all relevant laws and regulations.

By clicking the "Download Paper" button, you are agreeing to our terms and conditions.

Similar Papers

Content Aware Video Streaming
By Srinath V Ramaswamy, Comcast
Measuring IP Video Playback Quality of Experience
By Srinath V Ramaswamy, Comcast
Indivually Targeted Advertising In A Switched Services Environment
By Steve Riedl, Paul Delzio
Implementing Addressable Advertising In Linear Networks
By Steve Riedl, Time Warner Cable and Doug Jones, BigBand Networks
V-REX – Voice Relevance Engine For Xfinity
By Stefan Deichmann, Oliver Jojic, Akash Nagle, Scot Zola, Tom Des Jardins, Robert Rubinoff, Amit Bagga, Comcast Labs
Using SCTE 224 To Increase Advertising Revenue
By Gregg Brown. Stuart Kurkowski, PhD & Neill Kipp, Comcast Technology Solutions
Increasing MSO Advertising Revenues Through Management Of Ad Skipping
By Dan Holden, Comcast Media Center
Transitioning Advertising to IP Video
By Jim Owens, CommScope
Photon Avatars in the Comcast Cosmos: An End-to-End View of Comcast Core, Metro and Access Networks
By Venk Mutalik, Steve Ruppa, Fred Bartholf, Bob Gaydos, Steve Surdam, Amarildo Vieira, Dan Rice; Comcast
Accelerating Advanced Advertising: Supporting EBIF With Cloud-Based Solutions
By Jeremy Edmonds, ActiveVideo Networks
More Results >>