Not All 4K Is Created Equal: Finding Clarity, Reducing Costs (2014)

By Theron Trowbridge, Director of Encoding Operations & Advanced Video Technology, Deluxe Digital Distribution

4K is the new leading television technology that will capture consumers’ imagination. While the industry recognizes the potential, the processing, workflow, and delivery mechanisms must be re-defined for mass scale as subscribers embrace this exciting new viewing experience and 4K UHD devices proliferate.

As 4K unfolds, multichannel video programming distributors (MVPDs) will assume that files delivered by studios and content providers will conform to the optimal viewing experience across the multiscreen device landscape. In reality, all 4K is not created equal.

To prepare for 4K processing, workflows and distribution, MPVDs must sort through multiple issues to ensure that 4K-optimized content measures up to the requirements of a superior customer experience. In this paper, we will begin to frame the conversation to address the many questions that MPVDs will have to answer to distinguish true 4K-optimized quality content from everything else going by that name. We also consider steps operators can take to position themselves as leading providers of very high-quality content and the ways in which use of cloud-based management and storage can greatly reduce the costs of offering a 4K service.

By clicking the "Download Paper" button, you are agreeing to our terms and conditions.

Similar Papers

Not All 4K Is Created Equal: Finding Clarity, Reducing Costs
By Theron Trowbridge, Director of Encoding Operations & Advanced Video Technology, Deluxe Digital Distribution
2014
4K and HDR, More Than More Pixels: How New Market And Technology Dynamics Are Defining Next-Generation TV
By Ken Goeller, Vice President, Solutions Engineering Deluxe OnDemand™
2015
4K Reasons to Accelerate to All-IP
By Dr. Robert L. Howald, Vice President of Network Architecture, Comcast
2015
Approaches for Proactively Managing Customer Experience and Reducing OPEX in a Cable Operations Environment
By Gary Cunha, ARRIS
2017
Advanced Optical and Digital Architectures for Video-On-Demand
By John Trail and Dawn Emms, Harmonic Inc.
2000
Guaranteeing Seamless 4K OTT Content Delivery
By Jos Delbar & Bart Vercammen, Technicolor
2018
Deploying IP Video Services, Architectures and Technologies
By Eduardo M. Panciera Molanes, Adrian Grimaldi, Norberto Harmath, Gaston Diaz & Marcos Aberastury, Telecom S.A.
2018
All-Digital: Whether And How To Get There
By Nick Hamilton-Piercy, Rogers Cable Inc. S.V. Vasudevan, BigBand Networks, Inc
2004
Strategies for Deploying High Resolution and High Framerate Cable Content Leveraging Visual Systems Optimizations
By Yasser F. Syed PhD, Dan Holden, Comcast Labs
2012
Why 4K: Vision & Television
By Mark Schubin, SchubinCafe.com
2012
More Results >>