Throughout the history of functional television, there have been moves towards higher definition, countered by the existence of lower-definition standards. Few of the choices of definition have been related to human visual acuity, however, which varies according to many factors The latest push for higher definition, to go beyond HDTV, is being driven in part by considerations unrelated to cable television, such as ease of program production and declining movie attendance and TV-set sales. The current era of bit-rate-reduced digital-video transmission, however, might nevertheless be an ideal time to offer consumers what could be the next level of increased picture definition.