Selective Electronic Home Shopping (1987)
By Dominick Stasi, Telaction Corporation
Given the extraordinary financial success recently enjoyed by televised home shopping, the viability of the electronic medium as a vehicle for the display of merchandise intended for sale now seems assured.
To date, however, the network shopping has been conventional television methods rather than to technology to advantage. resulted in two (2) shortcomings:
- Viewer satisfaction is limited to that very narrow demographic group with both the time and inclination to endure a serial product display, the viewer remaining poised to interact on a "target of opportunity" basis, and
- Cable's unique technology is The viewer therefore value to cable TV nowhere apparent. perceives no enhanced subscribership.
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