Use Of Low-Frequency Bi-Directional, Digital Transmission On Cable (1977)

By Michael L. Ellis, ICC, Inc.

Six years ago a major representative of one of the leading manufacturing companies said these words, "Cable Television of the future will include two-way, answer-back, communications for subscribers who desire it. Shopping, banking, opinion polls-- and many other services--will be made available. But these things are tomorrow." Gentlemen, welcome to tomorrow!

The cable television industry has long been faced with the dilemma of meeting the social demands placed upon it by it's purported technological capabilities and the real problems of generating adequate income to support these humanitarian goals. Through the use of the Bi-Di-Comm system, we will describe how ICC has analyzed the goals and placed them within the realistic achievements of the cable television industry. We will also demonstrate where and how the additional revenue can be generated to not only make the cable television industry once again the profitable gold mine at the end of the rainbow, but also a valuable asset to the community which it services.

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