Charter Communications has pioneered the development of streaming technology to augment their wide portfolio of advanced residential broadband services. One of the challenges Charter faced was to maintain a pristine customer entertainment experience while maximizing revenues through targeted advertising.
In order to effectively scale to millions of IP subscribers with billions of ad impressions, Charter undertook a major effort that included:
This case study provides an insight into the analysis, implementation, and best practices for scaling IP advertising in a demanding Pay TV environment.