How To Monetize Over-The-Top (OTT) Video (2008)

By Eitan Efron, Oversi

The MSO role in the new media ecosystem is under scrutiny. How can cable operators financially benefit from the demand for overthe- top (OTT) video services and become key players in the content delivery supply chain? At present, most operators are mere bandwidth conduits which do not receive any financial gain from the increasing amounts of Internet video flowing through their broadband networks. This paper will outline how edge content distribution networks (CDNs) deployed at the cable operator core network can accelerate Internet video delivery and improve quality of service through content distribution platforms. This opens up new monetization opportunities for cable operators with both content owners that are willing to pay for guaranteed service levels, and customers who can choose from a variety of tiered service packages.

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