The ‘Bright Side’ Of DRM: New Business Opportunities (2007)
By Robert M. Zitter and Craig D. Cuttner, Home Box Office, Inc.
Digital Rights Management (DRM) has been, unfortunately, characterized as an “evil” method of restricting user’s rights and abilities to consume content. Quite the contrary is true – the use of DRM, providing usage rules and advanced security, enables new opportunities and new business offerings. This paper describes some of the potential business offerings that might be provided if an operator were to use DRM to distribute content outside the normal scenario of linear content and traditional VOD.
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