By Bob Van Orden, Scientific-Atlanta, Inc.
By definition, all new technologies redefine what can be done in a given medium. Faster processors enable increasingly complex and sophisticated computing activities to take place, at lower and lower cost. Improvements in video/graphics technology enable more colors and greater clarity. Certain key technologies, however, do more than support evolution. They change everything.
This paper will look at the present and projected impact of one such revolutionary technology – storage – on the cable industry. It will examine how storage enables new capabilities beyond DVR. It will posit ways in which the storage-based paradigm can offer operators opportunities to generate new revenues, dramatically enhance consumer relationships, create new leverage with broadcasters and content providers, ensure content and subscriber security and benefit from new advertising models.