Broadcast is the most efficient means of delivering rich content to the consumer. Unicast pull is the most convenient method for the consumer to obtain rich content on-demand (any kind of content at any time). The inherent shared bandwidth nature of the Hybrid Fiber/Coax (HFC) network, coupled with advances in technology, allows the best attributes of both broadcast and unicast pull to be provided to the consumer with the lowest cost and a high degree of consumer choice and discretion. With this, reliable security and transactional methods must be used to protect the content and verify consumption.