Many residential two-way cable plants in existence today are not taking advantage of the revenue opportunities that are available to them. The number of active two-way CATV miles in the past were increasing but are now actually declining. There are many applications that utilize a two-way cable plant and this paper explores three major ones. They are: status monitoring, impulse pay-per-view and data transmission service. The premise is that individually these applications are not currently significant or even cost-effective, but when implemented in combination with each other, could make an attractive and profitable operation.