Is Scrambling The Only Way? (1980)
By John C. Bacon, Scientific-Atlanta, Inc.
A network of distributors must be created within and from the cable industry to market packaged video programming to customers beyond the reach of conventional cable. These companies will specialize in the marketing techniques, siting, installation, and maintenance services for the hardware, and collection of fees for the programming. In this way the unpalatable prospect of scrambled signals from the satellites can be avoided, and at the same time profitable new customer bases will be developed.
To develop and refine this approach while preventing signal theft by unscrupulous dealers and end users will require the cooperation of programmers, cable operators, and manufacturers within the NCTA.
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