As operators seek to deploy enhanced services, the PacketCable Multimedia initiative allows them to deliver high-volume multimedia services with committed QoS levels. PacketCable Multimedia allows operators to deliver QoS-enhanced multimedia services—including both residential and business video telephony and conferencing services over DOCSIS 1.1 access networks. This paper will discuss how the PacketCable Multimedia initiative builds on PacketCable 1.x to support enhanced IP multimedia services. It will explain how Applications Managers and Policy Servers on the network can act as proxies for clients to request QoS levels from the Cable Modem Termination System (CMTS) for multimedia sessions, and it will provide examples of several multimedia applications.