MSO Profit Target: The Business Internet User- How Advanced Internet Caching Appliances Can Assist The MSO In Capturing This Business (2000)

By Jim Royle, CacheFlow Inc.

The goal of this paper is to identify a new profit center for the MSO: The Business Internet User. By applying general core competency already existing inside of an MSO operation, it is now possible, through the recent advancement of sophisticated Internet caching systems, to vigorously attack this mature market with what can be the premier last-mile product in the industry.

There are several obstacles in the path of this business decision, however. And, as you will see, only caching can provide a ready-now solution to these issues, and allow for quick entry into this market.

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