Today’s consumers have more choices than ever before for video entertainment and viewing devices. But with this explosion of choice has come complexity. Finding engaging entertainment has become a time-consuming and frustrating endeavor, resulting in decreased engagement and satisfaction. The key to overcoming this discovery challenge lies in rich, time-based metadata. By creating time-based metadata at the production level and leveraging metadata-driven solutions to build best-in-class search and recommendation applications, stakeholders can create additional value at every stage of the video content lifecycle. This paper discusses the superior metadata technologies and how they can be applied to solve today's toughest discovery challenges.