Next-generation video services require solutions that are aware of real-time data and granular business rules encompassing identity, location, policy, etc., and can make decisions based on that data for a multitude of applications. In conventional video systems, however, this collection of data and business rules resides on disparate elements linked by closed, proprietary connections. This reliance on closed, “siloed” video systems impedes an operator’s ability to develop new services and features, or to effectively scale cloud-based video services.