Enhanced Television (ETV) is a cable defined platform for delivering interactive video applications. Interactive games, game shows, reality programming, awards shows, sports, and advanced advertising are some of the anticipated applications. The platform has been defined by CableLabs within the OpenCable project, with the hearty support of the MSO community.
This paper will describe the technical aspects of the platform, including the application format and on-the-wire signaling. CableLabs has also developed User Interface and Operational Guidelines to address deployment issues.
MSOs and programmer partners, along with tools vendors, have collaborated on several interoperability events, and technical field trials are being contemplated.
Finally, a set of anticipated business models will be introduced.