The graphical user interfaces being designed for consumer broadband television devices will play a crucial role in determining the success - or failure - of current and future services. These initial user interfaces will train viewers to navigate the wealth of programming and services available through new technology. An effective graphical user interface will encourage viewers to use the services currently being offered, and to be receptive toward future services. If the user interface makes it difficult to use initial services, the viewer may not be receptive toward new services. This paper will explore these issues.