Compressed Digital Commercial Insertion: New Technology Architectures For The Cable Advertising Business (1992)

By J. Scott Bachman and Stephen Dukes, Cable Television Laboratories, Inc.

Advances in compressed digital audio! video technology have paved the way for the introduction of a new technology platform for commercial insertion. These concepts embodied in digital video production, transmission, storage, and playback will redefine cable advertising sales operations in the 1990's. The basic concepts of a compressed digital commercial insertion network (CDC/Net) are explored in conjunction with highlighting the various benefits this digital platform should provide.

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