Commercial Insertion Technology: What To Do When Your Ad Sales Staff Becomes Really Successful (1988)
By Gregory Davis, Director of Video Operations , Oceanic Cablevision
This paper evaluates 5 commercial insertion technologies: manually edited tapes manually inserted, manually edited tapes used in sequential automation, single-spot-per-cassette playback automation, random access automation, and automatic compilation systems with sequential insertion automation. It evaluates those technologies from the perspective of a large and sophisticated ad sales operation, and identifies a critical criterion that random access systems cannot meet. It demonstrates that automatic compilation is the only approach that meets that criterion.
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