A new concept in fully automated pay-per-view ordering and billing is presented. The system has the potential for nationwide scope, very high impulse capacity, and easy implementation by the cable operator. It would be simple and easy for the cable subscriber to use and would have low initial cost. It features a direct interface with the cable company's billing system so that all the elements of the pay-per-view transaction are handled in a fully integrated manner. A trial is planned in Milwaukee, Wisconsin starting in June, 1986.