Addressable Control - A Big First Step Toward The Marriage Of Computer, Cable, And Consumer (1981)

By Larry C. Brown, General Manager Planning

Addressable Control ... is it the final step in the evolution of multiple-programming services on cable, or rather a first big step toward a 'new beginning' for the industry? Pioneer believes the latter, and has accordingly developed a System the company believes is 'One Single Solution' to every Cable Operator facing the step up to Addressable Control ••• and beyond! The key to the approach is a 'Family' of co-existable Subscriber Terminals suitable for virtually every conceivable need envisioned in a one-way or two-way cable system.

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