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Dynamic Insertion For Short-form Video On Demand Advertising
By John Chandler-Pepelnjak, Brent Roraback, Microsoft
2008
Advertising Insertion And VOD: A Match Made In Heaven
By Jay B. Schiller, nCUBE Corporation
2004
Transitioning Advertising to IP Video
By Jim Owens, CommScope
2021
Digital Program Insertion For Local Advertising
By Mukta Kar, Ph.D., Majid Chelehmal, Ph.D., Richard S. Prodan, Ph.D., Cable Television Laboratories
1998
Automatic Commerical Insertion Equipment For The Unattended Insertion Of Local Advertising
By Bill Killion, Channelmatic, Inc.
1984
Packet Network Topologies For Next Generation Video On Demand And Switched Broadcast Service Delivery
By John Amaral and Paul Pilotte, Artel Video Systems
2003
Adaptive Streaming – New Approaches For Cable Ip Video Delivery
By John Ulm, Tom du Breuil, Gary Hughes, Sean McCarthy, Motorola Corp., Home & Mobility
2010
Evolution Of Video On Demand Architectures
By Weidong Mao, Kip Compton, Comcast Cable
2004
Compressed Digital Commercial Insertion: New Technology Architectures For The Cable Advertising Business
By J. Scott Bachman and Stephen Dukes, Cable Television Laboratories, Inc.
1992
Architectures For Advanced Advertising – Commercial Drivers And Engineering Solutions
By Guy Cherry, C-COR Incorporated and Rick Bohrer, Atlas On Demand
2006
Advanced Optical and Digital Architectures for Video-On-Demand
By John Trail and Dawn Emms, Harmonic Inc.
2000
Scaling IP Advertising Using Manifest Manipulation
By Vipul Patel, Charter Communications; Xavier Denis, CommScope
2019
Video On Demand – More Than Movies
By Yvette M. Gordon, SeaChange International
2000
Simulation Of Video-On-Demand Traffic
By Mark Cronshaw, Ph.D. & Victoria Okeson, AT&T Broadband Labs, Westminster, CO
2001
Considerations For Digital Program Insertion Of Multiple-Video Programs
By Aldo G. Cugnini, SpotOn, an ACTV Company
2002
MPEG-4 Video-On-Demand For Cable Systems: An Overview
By By R. Jordan Greenhall, DivXNetworks, Inc.
2002
Indivually Targeted Advertising In A Switched Services Environment
By Steve Riedl, Paul Delzio
2006
Enhancing Switched Digital Video for Support of Next-Generation Advertising through Switched Digital Programming
By Joe Matarese, C-COR, Inc.
2007
Implementing Addressable Advertising In Linear Networks
By Steve Riedl, Time Warner Cable and Doug Jones, BigBand Networks
2008
Targeted Advertising In Linear Television
By Srinath V Ramaswamy, Comcast
2018